CES 2025 Day 2: Insights on Data, Partnerships, and Personalization

Disclaimer: Unofficially CES is an independent publication and is not affiliated with or endorsed by CES.

As CES 2025 continues to spotlight cutting-edge innovations, we’ve been busy on the floor gathering insights from exhibitors and industry leaders.

Today’s edition highlights three key conversations that showcase how collaboration, AI-driven personalization, and smarter data use are shaping the future across industries:

• Waymo on the importance of partnerships in scaling autonomous mobility.

• Amp on real-time personalization in fitness through AI.

• Samah El Hage on educating the next generation on AI and cybersecurity.

We also share a unique perspective from the IAV stand, where their “Data Space Framework” could help tackle trust and measurement challenges in advertising.

Let’s dive in! 👇

📍From Auto to Advertising: Insights from CES 2025

At CES 2025, we’ve seen how innovation often happens at the intersection of industries. One standout example is the “Data Space Framework” from IAV GmbH, which offers a transformative solution for data sharing that could extend far beyond its automotive roots.

Originally designed to help manage automotive data across organizational and project boundaries, IAV’s framework could offer valuable lessons for the advertising industry, where trust, privacy, and transparency remain critical challenges.

The advertising industry is at a fork in the road and has taken them both. Privacy, regulatory pressures, and the dominance of tech giants like Google have eroded trust. Accurate cross-platform measurement is a significant pain point as fragmented ecosystems hinder transparency. The industry’s reputation suffers, and advertisers struggle to connect campaigns with ROI. (Message from our Sponsor: Fospha.com helps solve that)

💡 Key Lessons from IAV’s Data Space Framework:

1️⃣ Trust and Governance: Advanced rights management ensures that data is securely shared while remaining privacy-compliant. For advertisers, this could translate to managing customer data with granular permissions, enabling collaboration without compromising privacy.
2️⃣ Interoperability and Modularity: A layered, modular design prevents vendor lock-in and adapts to specific business needs. In advertising, this could empower marketers to mix and match best-of-breed tools while maintaining consistent measurement practices.
3️⃣ Open Source: By using open-source technology, the framework ensures long-term adaptability and fosters innovation across industries. In an industry where proprietary solutions dominate, open-source tools could offer much-needed flexibility and credibility.

Exclusive Interviews from the Floor

1️⃣ Chris Bonelli, Product Communications Manager at Waymo

How Partnerships Are Driving the Future of Autonomous Mobility

Waymo is transforming the ride-hailing industry with their fully autonomous vehicles, offering 150,000 paid trips per week across major U.S. cities. But what’s driving their next phase of growth? Partnerships.

In collaboration with Uber, Waymo is expanding its autonomous fleet to Austin and Atlanta in 2025. As Chris Bonelli shared, data and analytics are critical in forming and monitoring these collaborations.

Waymo’s approach reflects broader trends in the business world, where data-driven insights are becoming essential for optimizing performance. According to Gartner, 75% of workplace conversations will be recorded and analyzed by 2025 to improve outcomes.

At Hive Perform, we see similar trends across the sales industry—building partnerships becomes much simpler when conversation data is tracked and analyzed, providing reps with actionable insights in their flow of work to optimize future conversations and improve decision-making.

💬 Key Quote: “The most compelling story we can tell our partners is how we improve road safety. With 33 million fully autonomous miles driven, we can demonstrate a reduction in crashes and injuries compared to human drivers.”

2️⃣ Amir Levanon, Chief Product Officer at amp

Personalizing Strength Training with AI-Driven Fitness Solutions

Amp is making home strength training smarter by combining elegant design with AI-driven personalization. Their multi-functional trainer tracks user performance in real-time, adapting workouts based on individual needs to ensure every session is effective and engaging.

💬 Key Quote: “Our system learns from every workout you do. If you're progressing faster than expected or need more rest, we adjust the routine to keep you on track without burning out.”

Amp’s innovative approach focuses on delivering long-term engagement through smart adjustments, ensuring users stay motivated on their fitness journey.

🎧 Listen to Amir’s insights on how AI is reshaping home fitness.

3️⃣ Samah El Hage, Author

Preparing the Next Generation for an AI-Driven World

With over 20 years in the tech industry, Samah El Hage has seen firsthand the rapid evolution of AI. Now, she’s taking her expertise to a new audience: children aged 3 to 6 years old.

Samah is developing two children's books aimed at educating kids and parents on AI and cybersecurity in a playful and accessible way. Through stories about a girl and her robot friend, Samah hopes to make complex tech topics easy to understand for young minds.

💬 Key Quote: "For me, it’s not just about teaching kids—it’s about engaging parents too, so they can learn about AI and cybersecurity in a simple and playful way."

🎧 Listen to Samah’s insights on how AI education is becoming essential for future generations.

Subscribe | Forward

Not affiliated with CES or the Consumer Technology Association (CTA).

ClickZ is a Contentive publication in the Events division