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Data, Personalization, and Simplicity: CES 2025 Day 3

Data, Personalization, and Simplicity: CES 2025 Day 3

Insights from IntelliPro, Dreame, and Flic

Lee Arthur
January 10, 2025 • Estimated Reading Time: 7 minutes

Disclaimer: Unofficially CES is an independent publication and is not affiliated with or endorsed by CES.

📍From Smart Homes to Human Connections

From our conversations yesterday, a clear theme is emerging across industries: Data-driven innovation is reshaping business operations, but the true impact happens when technology enhances human interactions.

In our Day 3 interviews—covering smart home devices, AI-powered recruitment tools, and data-driven sales strategies—we’ve seen how companies are simplifying experiences, personalizing interactions, and using data to deliver better outcomes.

🎧 Check out today’s interviews for more insights on how data is shaping the future of tech:

1️⃣ Dreame Technology: Richard Ryan, National Sales Manager at Dreame Technology, on how data-driven insights are helping sales teams stay energized and scale premium products in a competitive market.

2️⃣ Intellipro: Nicholas Sharp, Director of Strategic Accounts at Intellipro, on how AI-powered recruitment tools are reducing time-to-hire and improving human connections in talent acquisition.

3️⃣ Flic: Joachim Westlund, CEO of Shortcut Labs, on how Flic’s smart buttons are simplifying smart home experiences through customer-centric innovation and seamless interaction.

Exclusive Interviews from the Floor

Credit: Dreame

1️⃣ Richard (S) Ryan, National Sales Manager at Dreame Technology

At CES 2025, we caught up with Richard Ryan, National Sales Manager at Dreame Technology, to learn how the brand is scaling in a highly competitive consumer market by focusing on team collaboration, premium products, and data-driven sales strategies.

💬 “It’s about perspective. Data is the starting point, but it’s what you do with it that matters,” Richard shared, explaining how Dreame’s sales teams leverage insights from customer interactions to stay energized and informed in their outreach.

Dreame stands out for its focus on innovation, customer-centricity, and product excellence. Their premium, high-performing products deliver best-in-class performance at disruptive retail prices, making them a strong player across multiple categories.

At CES, we’re seeing a clear focus on how smarter insights are reshaping sales strategies across industries.

Hive Perform

2️⃣ Nicholas Sharp, Client Partner at Intellipro

How AI is Transforming Recruitment by Reducing Lead Times

We spoke with Nicholas Sharp, Client Partner at Intellipro, about how AI is reshaping talent acquisition by shortening the time to find top candidates and improving communication with potential hires.

💬 “When it comes to leadership positions, it’s like finding a needle in a haystack. But with AI, we’ve shortened the lead time from about a week to one or two days, which has been stupendous for our clients,” Nicholas shared.

By using AI tools to match candidates faster, Intellipro is helping clients fill key roles more efficiently, improving productivity and reducing time to hire. This trend reflects a growing need across industries: using smarter data to streamline processes and improve outcomes.

3️⃣ Joacim Westlund Prändel, Founder and Chairman at Flic

Simplifying Smart Homes with User-Centric Innovation

Joachim Westlund, CEO of Shortcut Labs, introduced us to Flic, the brand behind the world’s first smart button. Flic's mission is clear: make complex smart home systems as simple as the push of a button.

💬 “Flic is about simplicity—turning complex systems into a single, seamless interaction. When you’re tired of managing multiple apps and devices, you can rely on a button to make life easier,” Joachim shared.

Flic’s latest innovation, Flic Twist and Flic Duo, allows users to control lights, music, and more with simple clicks and gestures. The company’s focus on user feedback has helped them create solutions that serve everyone from tech enthusiasts to elderly users, bridging the gap between smart tech and accessibility.

Fospha

Final Thoughts from Day 3:

Today’s conversations highlighted a recurring theme across CES: Data is driving innovation, but it’s human connections that create lasting impact. From Intellipro’s AI-powered recruitment tools to Flic’s user-centric smart home solutions and Dreame Technology’s data-driven sales strategies, it’s clear that companies across industries are focusing on simplifying processes and improving personalization to stay competitive.

We’ve got more interviews and insights to share over the coming weeks.